At InsuLead, we believe homeowners and businesses deserve better insulation results. Our story began with our founder and CEO, Benjamin Quesnel, a guy who’s been on commercial roofs as a liquid applied membrane technician and has even tackled his own blown-in cellulose insulation at home. His real-world experience inspired him to create a marketing firm that truly understands the insulation industry.
Why We
Started InsuLead
Real-World Inspiration
Benjamin’s time on roofs and installing insulation at home showed him the impact of quality insulation. He saw that both contractors and homeowners deserved better solutions. Pair this with his success with his insulation client base, and you’ve got a great recipe for marketing results.
Specialized Expertise
With 26+ years in web design and marketing and experience as VP Marketing, CMO, and CTO Benjamin knew that general marketing wasn’t cutting it for the insulation world. InsuLead was born to fill that gap. We’ve been working in HTML (and all things Google and emerging tech) since 1999.
Solving Real Problems
We noticed a few big challenges in the industry, such as:
- Lack of awareness about available insulation rebates.
- The need to help people live more comfortably and efficiently.
- Bridging the gap between quality insulation and effective marketing.
- Inconsistency at almost every level of insulation marketing and business strategies.
- "Hope Marketing" - When insulation contractors don't measure their marketing results, and guess/hope as their primary strategy.
Book Your Free
Strategy Zoom Call
We will jump on a Zoom call with you to help you find proven ways to drive more revenue. First call is free.
What You Can Expect from Us
Tailored Marketing
We only work with insulation contractors, so we speak your language and address your unique needs.
Transparent Communication
We keep things simple, clear, and open no confusing jargon or over-promising.
A True Partnership
We’re more than just a service provider; we’re your marketing partner who genuinely cares about your success.
Our Mission and Vision
Mission
We're connecting insulation contractors with more jobs, growing a network of supportive professionals, and getting involved in the insulation community.
We're winning if you have the peace of mind to focus on the important stuff: completing those insulation jobs.
Vision
In the next five years, we’re aiming to be the go-to insulation marketing firm globally because we’re passionate about making the insulation industry thrive.
Real Results from Insulation
Companies Worldwide
Generate More Leads,
Book More Jobs,
Grow Your Business
Please note: Only the candidates that are a good fit will be accepted into our program. Spots are limited.